Star Wars: The Last Jedi trailer/trailer mini rant

The Star Wars hype machine is up and at it again, setting impossibly high standards for a movie which will most likely never reach the standards promised by the trailer. Every year, we all see a trailer for something and say, “Wow! This movie is going to be amazing!” but the sad truth is, it never really works out like that in the end. We said the same for Suicide Squad and what did we get? Something completely different from the trailer. Trailers do nothing but premiere the best parts of a version of the movie that might not be in the final cut. Not that I don’t enjoy them, but does Star Wars really need a trailer? Lucasfilm would get just as much or even more exposure if they had kept us in the dark and said they didn’t wan’t to spoil it. But obviously, they can’t wait, and so there are already about a million reviews of it and the trailer has 16 million views at the time of writing (+5 million by trailer channels). I love Star Wars. But what I don’t love is when internet hype culture sets ridiculous expectations so people are dissapointed and when Lucasfilm takes the breathtaking moments that you would see first time in the cinema and replace them with an “Oh yeah I remember that from the trailer”. Think about that next time lucasfilm.

Now,the trailer itself…

It’s certainly very interesting. I mean, after the phantom menace, I thought any future Star Wars writers would stay away from anything that has to do with episode 1. So the addition of a pod racing scene is quite a suprise. But the best part about the trailer is that you don’t know what’s happening. You can’t piece together any clues about the actual movie from this and that means no spoilers… Well… Not reeeeaaaalllllyy. Turn away if you don’t wan’t to see spoilers. Because this is a MASSIVE SPOILER ALERT. At the end of the trailer, Luke says it’s time for the Jedi to end. What?! Why would you put that in the trailer?! That’s like putting ‘I am your father’ in the trailer of Empire Strikes Back. That would have been amazing to see first time in cinemas but you had to go SPOIL THE MOVIE FOR US. I thought movie companies tried to fight against spoilers?! Well apparently not!


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